Fisker Automotive, the struggling manufacturer of luxury plug-in-hybrid cars, has appointed Tony Posawatz, who directed the development of the Chevrolet Volt, as its new chief executive, the company announced in a teleconference on Tuesday.
Mr. Posawatz, who retired from General Motors this summer after a 32-year career there, replaced Tom LaSorda, the former Chrysler and General Motors executive who became Fisker's chief just five months ago.
âHe will take the company to the next level,â Mr. LaSorda, who will remain involved with the company as an adviser, said during the teleconference. âHe was the leading guy in Volt from start to finish, so we recruited him. He came in with eyes wide open.â
The move is viewed by some within the industry as a coup for the start-up, whose offices are based in Anaheim, Calif.
âHe's extremely talented, basically the father of the Volt,â Aaron Bragman, a senior analyst for the research and consulting firm IHS Automotive, said of Mr. Posawatz. âHe's experienced in developing electric vehicles, and he works well in start-ups.â
Mr. Posawatz joined G.M. in 1980, advancing from assembly-plant foreman to the executive level, as a vehicle line director for several G.M. products.
The appointment might also be construed as a step forward for a company that has suffered setbacks in its quest to be regarded as an independent technological leader, the latest of which being a fire in Woodside, Calif., still under investigation, involving the Karma sedan, the company's only production vehicle.
In December, Fisker announced a recall of the Karma to address a fire hazard involving its lithium-ion batteries, supplied by A123 Systems of Waltham, Mass., and Livonia, Mich. The recall was expanded in June, bringing the total of affected vehicles to 258. The company traced the problem to improperly positioned hose clamps, which co uld leak coolant onto the battery unit and potentially cause an electrical short.
In a statement issued on Monday, Fisker said it was trying to determine the cause for the fire that destroyed the left-front side of the Karma in Woodside, but emphasized that the battery pack and engine were not to blame, noting the ignition area was determined to be outside the engine compartment.
Globally, Fisker has sold roughly 1,900 Karmas, which start at approximately $103,000 and are built in Finland. Fisker claims there are more than 1,000 Karmas on the road.
Mr. Posawatz's engineering experience with hybrid powertrains will be brought to bear on Fisker's next vehicle, the Atlantic, a midsize sedan that was previewed in conceptual form in April during the New York auto show. Initial plans called for the Atlantic, known internally as Project Nina, to be built in Wilmington, Del., at a plant previously owned by General Motors. In the teleconference, Henrik Fisker, the s tart-up's founder and executive chairman, had no news of that prospect. âWe're still preparing,â he said, without elaboration.
Fisker requires hundreds of millions of dollars to restaff and resume retooling the factory, which it idled in February after failing to meet preconditions of a $529 million federal loan provided to the company by the Energy Department. The automaker has said that the resumption of federal loan disbursals, however, was not a prerequisite for launching the Atlantic. Fisker said it raised $392 million from private sources in a fundraising round earlier this year.
Despite Fisker's proclamations of health, Tuesday's executive movements are not necessarily consistent with a company that is poised for rapid growth. âRight now, Fisker should be ready to fill that empty plant with the next-generation vehicle,â Mr. Bragman of IHS said. âBut the addition of Tony, a development man, and departure of LaSorda, a development guy, makes me won der whether they're ready for that stage yet.â
No comments:
Post a Comment